In Part 1 of our Crypto SEO 2025 breakdown, we explored how Google’s content and trust signals are evolving — especially for blockchain and DeFi sites. But SEO success in 2025 isn’t just about great content. In this follow-up, we focus on the technical and UX-driven ranking factors that are now essential for visibility: Core Web Vitals and Google’s Search Generative Experience (SGE). These updates are changing how crypto projects must build and structure their websites to stay competitive in search results.
3. Page Experience & Core Web Vitals Matter More
Google is now integrating Core Web Vitals into real-time ranking signals, making fast-loading, mobile-optimized sites essential.
- Crypto SEO implication:
Sites heavy with JavaScript (like Dapps or dashboards) risk slow Largest Contentful Paint (LCP) and poor rankings. - SEO tip:
Use tools like PageSpeed Insights or Lighthouse and implement Nuxt.js/Vue.js optimizations or static rendering where possible.
4. Search Generative Experience (SGE) Is Reshaping Visibility
Google’s AI-generated answers now appear above organic results in many queries. SGE pulls in the most concise, trustworthy content — and often uses structured data.
- Crypto SEO implication:
If your project isn’t structured with schema (FAQ, article, how-to), you’ll miss the AI summary window. - SEO tip:
Add structured schema and target featured snippet formats (question → short answer). This is especially effective for defining tokenomics, staking guides, and yield calculators.
Tomorrow we will conclude with Part 3
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