The SEO landscape is constantly evolving — and for crypto startups, staying ahead of Google’s algorithm changes is no longer optional. In 2025, Google has rolled out several key updates that directly impact how crypto websites rank. From content quality assessments to page experience signals, understanding these shifts is critical to maintaining and growing your organic traffic.
In this post, we’ll break down the most important 2025 SEO updates and what they mean for crypto businesses, DeFi platforms, and blockchain startups looking to gain visibility.
Helpful Content System Got Smarter
Google’s “Helpful Content” system has become more aggressive in demoting low-quality, unoriginal, or AI-spun content. For crypto sites, this means:
- Copy-paste whitepaper content = lower rankings.
You must translate technical ideas into content users actually search for — in plain English. - SEO tip: Write explainers, real-time updates, comparisons, and use cases that go beyond what’s on CoinGecko or token docs.
2. EEAT is Critical for Crypto SEO
Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) now strongly influence rankings in YMYL (Your Money, Your Life) categories — which crypto falls into.
- Crypto SEO implication:
Projects without visible authors, updated bios, or trustworthy backlinks struggle to rank. - SEO tip:
Showcase real team members, link to interviews, use HTTPS, and earn backlinks from credible crypto sites (e.g., Cointelegraph, Messari, CryptoSlate).
Cryptocurrency regulation updates