When it comes to crypto SEO, the best insights often come straight from the tools we use every day. In this real-life example, I plugged the term “defi staking” into Google Keyword Planner to uncover opportunities for content targeting and keyword optimization — and the results were surprisingly insightful.
Step 1: Starting with “DeFi Staking”
The seed keyword “defi staking” is a niche term but still has decent volume, showing 100–1K average monthly searches. What stands out, however, is the suggested related term at the top of the list: “stakingrewards”. See Green Box Outline above.
Step 2: Discovering a Stronger Keyword — “stakingrewards”
“Stakingrewards” pulls in 10x the search volume, with 1K–10K monthly searches, making it the top-performing keyword in this group. Even more interesting, the top-of-page bid range for “stakingrewards” starts at $0.98, peaking at $5.25 — significantly more cost-effective than the $6.90 max bid for “defi staking.”
Takeaway: If you’re running paid ads, “stakingrewards” delivers better reach for a lower cost, and could even outperform your original keyword in organic strategy due to its broader awareness.
Step 3: Hidden Gem for Organic Traffic — “stake in defi”
Looking further down the list, one term caught my attention: “stake in defi.” While it has the same 100–1K monthly search range as “defi staking,” it stands out for another reason — low competition and minimal ad bidding. In other words, this term may be easier to rank for organically, especially if you’re trying to gain traction without spending on ads.
Takeaway: If you’re building an article or blog series, targeting lower-competition keywords like “stake in defi” gives you a shot at faster rankings and early traffic wins.
Final Thoughts: Real Data = Smarter SEO
This exercise highlights exactly why Google Keyword Planner is essential for crypto content marketing. Just a few minutes of research revealed:
- A better-performing keyword (“stakingrewards”) than the original input
- A cheaper ad opportunity with greater volume
- An easier-to-rank keyword (“stake in defi”) for long-term organic growth
Whether you’re managing a crypto blog or planning your next DeFi product landing page, these insights are exactly the kind of data-driven decisions that lead to stronger visibility and better ROI.
Don’t forget to check out our SEO Recommendations.